Ateneo Hinomoto invites everyone to celebrate the start of summer under the stars as it brings back its yearly glimpse into Japanese summer festivals with Natsu Matsuri 2024 with the theme of “natsukashii” or “happy nostalgia.” Shinden. This will be a one-night fair which mixes the traditional and modern cultural scenes of Japan featuring fascinating performance, food and booth games at Ateneo de Manila University’s Bellarmine Field this coming April 5, 2024 Entrance is absolutely FREE and is OPEN TO EVERYONE, whether Atenean or non-Atenean.

Featuring scenes from our coverage of last year’s Natsu Matsuri:

Natsu Matsuri 2024 has been brought to you by Mr. Ito and Takanami, with media partners, Embassy of Japan in the Philippines and Radyo Katipunan 87.9 FM. is proud to have been the media partner for Natsu Matsuri since 2017, so we hope to see you there as we have a special coverage of the event.

#AteneoHinomoto #HinoNatsuMatsuri2024 #natsumatsuri #arkadymac

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