Marking its 22nd phenomenal year as the biggest pop culture event in the Philippines, TOYCON embraced the theme of “Celebration” in partnership with MINDstyle’s POP LIFE Festival and delivered one of the biggest explosions of pop culture, toys, cosplay, music and talent from all over the world last June 13-15, 2025 at the SMX Convention Center Manila, a celebration one of the biggest in its history.

This year, TOYCON brought together the biggest brand names in toys into its ever-expanding community, as it highlighting the evolution toys and the experience of creative play, TOYCON 2025 continues the brand’s legacy of being the premier event destination in the Philippines where fans, collectors, creators, and industry professionals gather to share and enjoy their love for all things toys amid much entertainment, attractions and fanfare for an entire weekend on and off stage and all over the venue.

With even more communities taking part in the celebrations like trading card games (TCG), cosplay, and battle gaming, the dealer floor was larger than ever as it featured over 400 plus exhibitors and vendors catering to the many hobbies and interests that fans care about the most. Special guest cosplayers from here and abroad delighted fans with meet and greet sessions including Een, Liabear, Kitz Cua, and Pompomny; Tiny Asa from Vietnam; Chanel Yui from Singapore; and Eri and Riela from Indonesia.

Philippine launches and exclusive limited-edition collectibles of Quiccs, Thrilljoy, Collectormates and fantastic new brands like MINDstyle’s Collectormates and ThrillJoy, and sponsor Infinite Brands launches Minix, CaDa, Rastar, and many more. Toycon even had established brands like Lego, Bandai, Banpresto, Tamashii Nations, Bandai Namco, Shokugan, Legendary Beast Studios showing off their best work.

A musical extravaganza thrilled everyone as TOYCONCert returned this year and shocased amazing musical performances from international and local artists which included Starmarie, Miura Ayme with Miko, Pastel Mix, Dela, Saya, Wanmini, Ziga, Shane Shen, Beverly.

The Artist Alley was absolutely huge and featuring over a hundred talented exhibitors, offering a wide range of creative work, from local toy designers to independent artists, small press and creators’ unique products and original art, celebrating Filipino talent and creativity.

With all of these and even more attractions and activities, TOYCON Pop Life Celebration 2025 has lived up to its theme of providing one huge celebration of the creativity, innovation, and joy that toys and hobbies bring to our lives, leaving both attendees and participants with an unforgettable experience.

Our gratitude to TOYCON and Azrael Coladilla for having us as part of the media. arkadymac.com is proud to have been covering TOYCON since 2013.

Many thanks to our Editor-in-Chief Jillian, our Correspondents Rica, Irene, Yanna, and Vanessa, and our photographers Bryan, Marvin, Jake and Marivic of Unreplicated MNL for helping cover all three days of TOYCON for us.

And thank you for dropping by. Do visit us again for more coverages and features here at arkadymac.com.

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